The company on
Wednesday sent out invites for its second event in a little over a month,
taking place October 27 at its headquarters in Cupertino, California. The
invitation reads "Hello again" with an image of the Apple logo.
invitation reads "Hello again" with an image of the Apple logo.
Apple didn't
host a second event last fall, instead opting to announce everything from
phones to iPads at its September launch. This year, though, it used its first
fall event on September 7 to focus on the iPhone 7 and Apple Watch Series 2.
Missing from that launch was any mention of Apple's Macintosh computers and its
iPad tablets.
Apple's
computers should get the most stage time at next week's event. The Mac business
might not be as big -- or as sexy -- as its iPhone business, but it remains an
important focus for Apple. The company generates less than 15 percent of its
sales from Macs, but the devices help flesh out its family of products, which
are increasingly designed to work together.
Apple has
updated its Macs every year, but most of those changes have been tweaks more
than huge innovations. Last year's 12-inch MacBook update was the only
completely new laptop design since the 2012 MacBook Pro. Rumors say this year's
Mac lineup could see a major overhaul. The new MacBook Pros will reportedly
have an OLED touchscreen in place of function keys, can be unlocked with Touch
ID and feature Thunderbolt 3 USB-C ports.
Source: cnet
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