Kim Kardashian's
company, Kimsaprincess Inc., is being sued for $100m for its endorsement of
LuMee, the light-up phone case that makes it ideal for taking selfies.
Snaplight on
Monday filed a patent infringement lawsuit in California federal court.
According to the complaint, a man named Hooshmand Harooni filed a patent in
2013 for an "integrated lighting accessory and case for a mobile phone
device."
Harooni then
licensed his invention to Snaplight, which argues that "it has been
extremely difficult for Snaplight to compete in the selfie case market"
with Kardashian's promotion of LuMee to her 165 million-plus social followers
across Twitter, Facebook, and Instagram.
Urban
Outfitters is also being sued for having "benefitted financially through
increased sales of the LuMee selfie cases," reads the lawsuit.
Snaplight is
asking the court to stop the reality star from further promoting and using the
LuMee cases. The California-based company is also asking for $100 million in
damages.
In November,
LuMee filed a lawsuit against Snaplight for infringing on its patent. That case
is currently pending in Delaware federal court.
A rep for
Kardashian said in a statement Monday evening: "The patent lawsuit filed
by Snap Light has no merit and is just another attempted shakedown. Kim has
done absolutely nothing wrong.”
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