This year's
North American summer box office revenue is expected to come in at an 11-year
low, according to The Hollywood Reporter's cited figures from comScore.
The
analytics company predicts domestic revenue for the box office will reach
roughly $3.87 billion, which represents a 15.7-percent decline since last year.
It will also
be the first time since 2006 that the summer box office season didn't reach $4
billion in revenue.
One reported
cause of the drop is that a number of "tentpole," or franchise, films
drastically underperformed in the domestic market, including
"Transformers: The Last Knight" ($132 million) and the Tom Cruise-led
"The Mummy" ($80.1 million).
Many films
that underperformed domestically were, however, rescued by a more robust
international market, according to The Hollywood Reporter. For instance, "Transformers: The Last Knight"
earned $604 million globally, but $474 million of its revenue came from
overseas.
"The
lesson for Hollywood this summer is that every movie counts when it comes to
box office and there are no 'throwaway' titles," Paul Dergarabedian of
comScore told THR. "At least three tentpoles missed the mark in North
America as well as a handful of R-rated comedies that left audiences frowning,
and the missing revenue from those failures could arguably have left a $500
million-plus void in the marketplace — enough to turn a potentially strong $4
billion-plus summer season heavyweight into a 98-pound weakling."
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