ahead of the curve.
There are several different tools that can help your business grow its online presence, and one of the key ones is the blog. Blogs are a fantastic tool for expanding your marketing campaign, and increasing sales. According to Hubspot B2B marketers that use blogs receive 67% more leads than those that do not. Furthermore,
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
Here are 3 huge reasons a blog can help your business as well as some strategies for each reason:
1) Blogs offer value to your current customers
One of the best ways to make your business become a success is to have a high retention rate of current customers. Landing a one time customer is great, but if you can build a base of long-term, repeat customers than you are on the road to success. A blog is a great tool to help you keep your current customers, and you can aim certain blog entries at client retention.When you are aiming a blog at current customers, make sure to try to answer questions, and solve problems that they might sometimes face with your product. If you have been receiving frequent questions about a certain product, services or general questions your clients may have, you can make a blog entry to help address it. If you want to reach out to your current customers with a new loyalty program, or special offer than you can blog about it. Having a blog is a great way to give your current customers more valuable content to view, and can help increase your brand loyalty, improve your customer relationships, make customers more inclined to share your content, and increase your business referrals from customers.
2) Increase organic exposure to website and buying sphere
One of the most important reasons to get a blog is that every piece of content you put on the internet is another opportunity to be found by a potential client. If you have a blog with many different entries on many different topics, it just takes a potential customer making the right Google search to find your website. Having your website online is great, but having your website and 100 blog entries with 100 different topics gives you a much higher probability of being found organically. Adding soft sales about your product and its usefulness into your blog entries is a great idea because potential customers will be learning about your product, and will not be putting their shields up like they do with obvious advertisements. Make sure to write your blog on a wide array of useful, and related topics to make sure you are attracting people from different avenues.When deciding on the topics you want to write about be sure to think about how people search both by typing and by talking to their phone’s search features (i.e. Siri or Google). Keep in mind that if you want to focus on mobile searches (voice searches) you need to make sure your website is mobile responsive. It would be a mistake to lead someone to your blog and they are not able to read it because your website is not mobile friendly. When creating this type of content you also want to be sure to answer the questions people have BEFORE they would become your client (or go to your competition). Those before the sale questions. Answer them and pack it with tons of value. Link to other blog articles on your site so that readers will read more than just one article. The more they read the more likely they will convert into paying customers.
3) Become a trusted guide
Another key reason why every business should have a blog is that it gives you a channel to show people how knowledgeable and helpful your business is. A well written, educational, and helpful blog will give your business a very positive reputation, and let current and potential customers see that you know what you are talking about. Giving people a resource to learn about your field will make you a go to place to seek answers, and increase buyer trust and sales.
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