On Teusday,
February 14, Facebook announced that it plans to launch apps for Apple TV,
Amazon Fire TV and Samsung Smart TV to bring videos shared on the social
network into the living room.
The video app
is expected to roll out "soon" to these three TV platforms, with
others to come later and the launch could position Facebook to grab a share of
lucrative TV advertising budgets.
Already,
Facebook has invested in live video, made it easier to search for videos and
has begun dipping its toes into the market for original content.
According to
Facebook founder, Mark Zuckerberg, "I see video as a megatrend on the same
order as mobile. That's why we're going to keep putting video first across our
family of apps and making it easier for people to capture and share video in
new ways" he said.
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