Last night,
Abigail Klem, president of the first daughter's brand of companies, confirmed
to The New York Times that Ivanka Trump Fine Jewelry is being
discontinued.
Instead, the company will focus its efforts on costume jewelry, with a more
accessible price point.
The fine
jewelry line, whose website featured black and white portraits of Trump
modeling her pieces, encompassed rings, bracelets, pendants, earrings and
necklaces.
On the
high-end is a woven diamond necklace for $19,500, and the lower side, a simple
rose gold ring with a price tag of $940.
The demise of
the fine jewelry line shouldn't necessarily be viewed as a failure -- in
retail, it's much more difficult to sustain a select number of expensive
"special occasion" pieces than it is to mass market more affordable
fake gems.
Klem told The
New York Times that the brand is now committed to "offering
solution-oriented products at accessible price points."
In January,
Ivanka Trump announced she has stepped away from leadership of her corporate roles,
both at her brand and her job in the Trump Organization. Though she still has a
financial stake in her brand of companies, she said she's turned her focus to
building a new life for her family in Washington and serving as informal
adviser to her father.
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